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Marketing Analytics
Is your marketing spend working? Channel ROI, reviews, NPS, acquisition costs.
Total Spend
$8,420
+12% vs prior
Total Leads
347
+18% vs prior
Cost Per Lead
$24.27
-5% vs prior
Booking Rate
62%
+3 pts
Customer Acq Cost
$39.16
-8% vs prior
Channel Performance — Tracking Numbers
Channel Tracking # Calls Booked Book Rate Revenue Spend CPL ROI
Google LSA (859) 555-0101 142 98 69% $48,720 $3,200 $22.54 15.2x
Google Ads (859) 555-0102 89 47 53% $22,340 $2,800 $31.46 7.9x
Yelp (859) 555-0103 34 22 65% $9,870 $890 $26.18 11.1x
Organic / Direct (859) 555-0100 52 38 73% $18,450 $0 $0.00 --
Referral (859) 555-0104 18 14 78% $7,230 $530 $29.44 13.6x
Yard Signs (859) 555-0105 12 8 67% $3,640 $1,000 $83.33 3.6x
Call Volume by Channel — 12 Week Trend
LSA Google Ads Yelp Organic
Lead Source Attribution Funnel
Impressions
24,800
100%
Calls
347
1.4%
Estimates
227
65.4%
Jobs Booked
168
74.0%
Revenue
$110,250
$656/job
Review Management
4.7
★★★★★
GOOGLE (287 reviews)
4.5
★★★★☆
YELP (64 reviews)
+34 this month
Review count trend — 12 months
Recent Reviews
★★★★★
"They came out same day and replaced my windshield in under an hour. Professional and clean work. Highly recommend!"
Sarah M. -- Google -- 2 days ago -- Positive
★★★★★
"Fixed our storefront glass after a break-in. Fast response, fair price. Will use again."
Mike T. -- Google -- 4 days ago -- Positive
★★☆☆☆
"Waited 3 hours past the appointment window. Work was fine but the scheduling was frustrating."
Karen L. -- Yelp -- 1 week ago -- Negative -- Respond
★★★★☆
"Good quality shower door installation. Took a bit longer than quoted but the result looks great."
James R. -- Google -- 1 week ago -- Neutral
Net Promoter Score
72
NPS
Industry avg: 45 -- You: Top 15%
12-Week NPS Trend
By Technician
Jake Williams84
Marcus Reed78
Tyler Brooks71
Danny Chen58
New vs Repeat Customers
168
New Customers 101 60%
Repeat Customers 67 40%
Repeat rate trending up (+4% vs last quarter). Repeat customers have 2.3x higher avg ticket.
Customer Acquisition Cost by Channel
Google LSA
$32.65
Google Ads
$59.57
Yelp
$40.45
Referral
$37.86
Yard Signs
$125.00
Blended CAC: $39.16 -- Target: $45.00 -- On track